Greg Brailsford - The Official Web Site

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"2006 Blackline Desktop"

Purpose: To market our new, stylish, and virtually silent business desktop PC.
Backstory: Blackline was an instant hit. Businesses loved the small size, quiet operation and great performance for the price. The automobile paint finish was an added touch that I did not think businesses would care about, but many of them thought it was very cool.

I thought the color selection really stood out on this flyer. AMD was trying to gain recognition for the Sempron CPU so they helped us with marketing dollars in return for prominently featuring the CPU , which we had done on the Revolution flyer for free. Blackline was popular immediately, but the quality of our flyers certainly helped assure those few indecisive customers that we were for real.