Greg is a professional marketing, management, and IT consultant with expertise in social networking, digital marketing, e-commerce, photography, and systems design. Greg helps clients maintain a competitive advantage using new technologies and out-of-the-box marketing techniques proven to build a fiercely loyal customer following.
Greg was the co-founder of Atriniti, a national information technology services company headquartered in Smithfield, RI. The company was launched under the name "Upgrade Source" when he was a college freshman. By its 3rd month of operation, the company generated over $600,000 in revenue. Its sudden growth forced him to leave school and operate the business full-time. Atriniti went on to accumulate over $50 million in revenue over 10 years.
Greg helped Atriniti achieve significant publicity through various channels. The company was mentioned countless times by hosts on cable channel TechTV as a great source for computer products. In 2005, Atriniti designed the official screensaver for Maximum PC magazine and received mentions each month in the publication for over a year. The company was featured in the Washington Nationals gameday program all season in 2007.
Atriniti's flagship business desktop PC was showcased in Computer Shopper magazine, and Greg was the focus of articles in national publications VAR Business (now CRN) and Nightclub & Bar. Some of those articles are linked here.
 Being a Samsung Partner |
 Atriniti's Blackline Desktop PC |
 G-Force HD Music Visualizer |
 G-Force HD Music Visualizer |
In 2006, Greg posted on MySpace that a newly launched service which asked a simple question in 140 characters would be the next revolution in communications and marketing. Today Twitter has over 500 million users and wildly exceeded his expectations. Greg's ability to spot the "next big thing" and leverage it as a clever marketing tool has given his clients' a clear advantage in their customer communications.
Greg posts about marketing, management, and technology on his favorite social site, Google+. You may also connect with Greg on LinkedIn.
Greg was the author of the humor blog "The Inner Workings of Lonn Trost", a satiric look at how the COO of the New York Yankees runs the team. The blog was a hit with Yankees fans and humorously points out Lonn's "cater-to-the-rich" method of running the team's operations and the stark contrast from how George Steinbrenner ran the team.
What started as a hobby developed into a passion for capturing amazing scenes and moments. Greg's extensive photography and Adobe Photoshop experience enables him to provide clients with imaging services without the costs of an independent photographer. Here are some samples of his work.
Below are some samples of print advertisements Greg produced for Atriniti, including the desktop PC line and G-Force HD, the world's #1 high-definition music visualizer.
 G-Force HD Music Visualizer |
 G-Force HD Music Visualizer |
 Atriniti Blackline Desktop PC |
 Atriniti Titan Desktop PC |
 Atriniti Revolution Server |
Greg has negotiated over $5 million in ad placements locally and nationally in nearly every medium including online, television, print, radio, and trade events. His expert negotiation methods ensure clients receive the best rates and the best exposure every time. Some examples of media Greg has placed with include:
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At Atriniti, Greg pioneered several e-commerce initiatives that are in use today by major retailers such as Amazon.com and NewEgg. "Verified-buyer" user reviews, the ability to register for an account after checking out, granular product search, the "tell the boss" button, and the posting of exclusive deals on Twitter were initiatives first introduced by Atriniti. The company's online presence was consistently considered one of the most user-friendly shopping interfaces. Greg's in-depth knowledge of e-commerce and interface design enables clients to provide their customers with the most seamless shopping experience. Below are a few samples of Greg's web work.
 Company Website |
 Flash Tutorial |
An exciting trade show presence can help a company win a major client and develop valuable relationships. Greg has designed and worked exhibits for several major trade shows, including International CES - North America's largest trade expo of any kind and The International Nightclub & Bar Convention & Trade Show - the hospitality industry's largest expo. In additionally, Greg has designed and worked booths for much smaller events such as the Providence Business Expo.
“Greg was President of Atriniti when I was Regional Channel Sales Manager at Lexmark. Greg was instrumental in increasing sales of Lexmark products from under a $100,000 to over a $1 Million in one year at Atriniti. Greg is very creative in developing marketing programs and strategies that drive technology product revenue.” - Brian Flumere, Territory Sales Manager, Lexmark
“Greg is a driven, detailed-oriented individual who has been a pleasure to work with, and who I believe would be a tremendous asset to any business/organization looking for results. His skill set is flexible ranging from proven innovative sales and marketing techniques to IT capabilities that have been extremely helpful to my company.” - Paul Burgess, President, CoreSmart Interactive
“There are many words that come to mind when trying to describe Greg. As a technologist and entrepreneur, Greg is not only excellent in coming up with great ideas to promote the products, but also consistent in delivering the results. Greg is inventive, intelligent and trustworthy as an individual who is always reliable to deliver what he promises. With the knowledge he has in technology, he will add a lot of value to any companies he either runs or works for.” - Helman Lukito, Senior Marketing Manager, Samsung Electronics America
